The basic principles of marketing may remain the same, but the ways we do marketing keeps evolving. And yet again, we are entering into a highly advanced marketing era. The arrival of digital technology was a big boost for the marketing industry making it more engaging, attractive, and effective. Now, this digital technology coupled with Artificial Intelligent is taking marketing to a whole new level.

We have already seen big companies such as Google, Facebook, and Amazon, to name a few, capitalizing on these advantage technologies for quite some time. But now smaller companies are also tagging along as these advanced technologies are becoming more ubiquitous and affordable.

Let us discuss the benefits of Artificial Intelligence in Digital Marketing

You may have been surprised by the recommendations on YouTube, Facebook, Twitter, Amazon, and other big social media platforms and e-commerce sites. The underlying technology here is Machine Learning (a branch of AI). The machine reads what people like and dislike based on their activities. This is only going to get more accurate as the technology becomes more mature. This matters because recommending the right products to the right customers at the right time across digital platforms make a big difference in sales.

We live in a fast pace world and everyone expects things to happen quickly. You can’t let your customers wait for two days for a response. It needs to be instantaneous. But at the same time, it needs to be the answer that customers are looking for. Companies are capitalizing AI chatbots to provide an accurate response. This scalable machine that works around can save manpower, time and money while giving real-time customer support and generating lead 24/7.

This branch of technology is only getting better with the development of AI semantic recognition, natural language and voice processing.

Burt’s Bees, for example, takes advantage of every chance they get to tell the wonderful story of how the brand came to be. It is a simple story of boy meets girl, falls in love, and creates something that will live long after they’re gone.

They have a detailed “About Us” section on their website and have a separate page for telling their brand story. It also includes major milestones in the founders’ lives and the brand’s history. The use of videos and pictures to tell the story is remarkable and memorable.

You cannot differentiate automated mails and manually written emails anymore. AI has done an impressive job in personalizing mail. Leveraging AI, marketers can understand the users’ behavior to deliver the right message. AI applications are helping marketers to reach the right customers at the right time, ensuring that messaging is relevant, engaging and more likely to convert. This highly improves the success chances of email marketing campaign.

Although AI is not going to take over the writing industry, the possibility that AI machines can help us in writing is real. Some of the copies generated by a machine already look good and it will get better in the future. However, copywriters should be fearful. But businesses can start taking advantage of AI-generated content to augment human writers, especially in fact-based writing.